More than a technology provider
In today’s fast-moving telecom landscape, operators across Morocco, Algeria, Tunisia, and beyond face immense pressure to transform. Balancing the demands of cost efficiency, service continuity, and environmental responsibility is no small feat. At the same time, expectations from technology partners are shifting. No longer is it enough to simply supply hardware or deliver on time. The market increasingly seeks strategic partners, those who understand the long game, who bring insight, innovation, and a shared commitment to long-term success.
At TXO, we’re proud to be part of this evolution. Our mission is clear: to help telecom operators optimise, manage, deploy, and resell network technology in a way that reduces waste, extends asset lifecycles, and delivers measurable financial and environmental value. But beyond the solutions we offer, it’s our mindset that sets us apart.
The shift in expectations
Historically, telecom vendors were brought in to fulfil specific requirements: deliver hardware, perform a migration, or manage a decommissioning project. But as operators face more complex challenges; like meeting net-zero targets, managing ageing infrastructure, or transitioning from legacy networks, they require partners who do more than respond. They need those who anticipate.
This shift is changing the very nature of relationships between technology providers and telecom operators. It’s about co-creating solutions, not just fulfilling orders. It’s about becoming embedded in long-term planning cycles, aligning with strategic goals, and unlocking new sources of value through innovation, insight, and collaboration.
In North Africa, telecom operators are facing complex challenges, but also incredible opportunities. Our role at TXO isn’t just to supply technology; it’s to stand alongside our partners, helping them unlock long-term value, reduce waste, and build networks that are ready for the future.
Mounir Tabet‑Aoul, Responsable de Compte, TXO
Value-added services: The new differentiator
So, what does becoming a strategic partner actually involve?
At TXO, it starts with listening closely. Understanding each operator’s network environment, pain points, and performance targets allows us to tailor solutions that go far beyond hardware. For example, our data-driven asset analysis and network efficiency planning services help operators make smarter decisions about what to optimise, decommission, or redeploy.
Through our end-to-end support, from deinstallation and urban mining to renewed hardware provision and phased deployment, we ensure every stage of the network lifecycle is managed efficiently, sustainably, and with minimal disruption. Our commitment to multi-vendor support beyond OEM EOSL (end of service life) gives operators the flexibility they need without being locked into rigid supplier contracts.
This is how we add value, not just by delivering equipment, but by helping operators unlock the hidden potential in their existing networks, reduce capital expenditure, and achieve sustainability goals.
Moving from a supplier to a strategic partner means being present beyond the transaction. It’s about understanding our customers’ goals and working together to achieve smarter, more sustainable networks that stand the test of time.
Mounir Tabet‑Aoul, Responsable de Compte, TXO
Collaboration that drives change
Strategic partnerships are built on trust, transparency, and a shared vision. A recent project with a North African operator illustrates this perfectly. Faced with rising operational costs and increasing pressure to meet environmental targets, the operator sought more than just technical support, they needed a partner who could help transform their network model.
By working closely with their internal teams, we developed a phased decommissioning strategy that prioritised high-impact areas, introduced asset resale mechanisms to generate revenue from surplus equipment, and ensured the rapid redeployment of tested, warranted renewed hardware. The result? Significant cost savings, a reduced carbon footprint, and a roadmap for future-ready infrastructure.
It’s just one example of how we’re moving from being a service provider to a trusted advisor, driving meaningful change through collaboration.
A shared commitment to the future
In markets like Morocco, Algeria, Tunisia, and beyond, the appetite for innovation is strong. But so too is the need for partnerships that respect local realities, budget constraints, infrastructure gaps, and the urgency of sustainability. At TXO, we understand this landscape because we are part of it. We take great pride in leading our efforts across the region and in building relationships that are based on more than transactions, they’re built on shared goals and mutual success.
The shift from supplier to strategic partner isn’t just a trend, it’s a necessity. And for telecom operators ready to take that step, the right partner will be the one who sees the bigger picture, challenges the status quo, and brings the tools, expertise, and mindset to help navigate what’s next.